Producing value is increasingly more complex; therefore the ability to work effectively with others is essential to sustainable success. Defined this way, creating value extends beyond products and services and encompasses the quality of relationships and how business is conducted.

Successful organizations make it a priority to understand the needs and priorities of their customers (or internal clients): what they value and what they don’t. In this way, they improve the effectiveness in how they serve them and simultaneously provide their employees with improved line of sight relative to how they individually and collectively contribute value.

Excitement and motivation for work increases the more people have a clearer understanding of how their efforts provide value to others. They will identify creative ways to optimize and generate additional value … if they know where to focus.